Winter FancyFaire* Sponsorship Opportunities

A premium experience for all buyers at Winter FancyFaire*, the lounge is a highly trafficked, highly valued respite. Sponsors have the rare ability to have a company representative INSIDE the lounge to serve buyer needs and answer product questions. 

Sponsorship includes:

• Access for one company representative in the lounge at a time 
• Ability to place literature in designated space at the check-in counter 
• Company logo/sponsor name on Buyer Lounge event page and onsite signage 
• One (1) food product sample or literature placed in the Hosted Buyer Welcome Bag 

Investment: $15,000.00 

Availability: 1 

Deadline: 10/15/2025 

Showcase your prepared foods in our Buyer Lounge! Your products will be the talk of the lounge each afternoon during Winter FancyFaire* during food service hours. 

Sponsorship includes:

• Ability to have one company representative on-site to serve and one to answer any product questions from Buyers during food service hours only 
• Company logo on Buyer Lounge event page 
• Sponsor is financially and logistically responsible for coordinating delivery of food to showsite and serving 500-600 people per day 

Investment: $8,500.00 

Availability: 3 

Deadline: 10/15/2025

This Elevated gathering at the start of Winter FancyFaire* brings together a group of buyers with far-reaching impact on the world of specialty food. Mix and mingle in a social setting to make connections and build relationships with prominent retailers and buyers.

This elevated experience will take place on Saturday evening, January 10, 2026, in the Gaslamp Quarter of downtown San Diego at a specially selected venue to be announced. 

Sponsorship includes: 

• Recognition on signage and invitation communications 
• Ten customer invites available (must be registered as buyers to attend Winter FancyFaire*) 
• Five sponsor representatives 
• Option for product tasting, per venue restrictions, and fun giveaways, approved by SFA

Investment: $10,000.00 

Availability: 2 

Deadline: 10/15/2025 

Get your brand in front of exclusive group of hosted buyer attendees by placing literature or a sample product in the Hosted Buyer Welcome Bag, handed out at the Buyer Welcome Reception. 

Sponsorship includes:

Placement of one insert literature or brochure. Sponsor is responsible for creating literature | brochure, drayage and shipping to show site. 

Investment: $2,000.00 

Availability: 11 

Deadline: 11/20/2025 

Tie your brand to the hottest topics of Winter FancyFaire* by sponsoring a keynote session on our main education stage. 

Sponsorship includes: 

• Recognition in program materials and from the stage 
• Option to introduce the speaker or panel 
• Education content is selected by SFA 

Investment: $10,000.00 

Availability: 2 

Deadline: Deadline for signage 10/30/25. 

Welcome our up-and-coming, newly graduated Makers and acclimate them with your brand! 

Sponsorship includes: 

• Shout out from the stage 
• Branded signage onsite 
• Signature cocktail 
• Promotional distribution (sponsor responsible for providing and managing distribution) 

Investment: $5,000.00 

Availability: 2 

Deadline: Deadline for signage 10/30/25. 

Help steer the activities and conversations that provide meaningful learning and networking opportunities in our Sparks Stage area. Beginner and intermediate makers discover valuable lessons here, and groups convene to introduce new ideas and new products. Your brand is keenly aligned with information that drives business results. 

Sponsorship includes:

Recognition in all Sparks Stage signage and web materials, banner ad on the mobile app, reserve a table in the Sparks Stage audience zone for your team and customers. 

Investment: $25,000.00 

Availability: 1 

Deadline: Deadline for signage 10/30/25. 

Back from its debut outing, Ask the Expert is a thoughtful, compelling space where makers, both new and "seasoned," can collaborate with thought leaders and gather around a table together to solve their most pressing challenges. Topics range across the specialty food business spectrum and up and down the supply chain. Be the exclusive sponsor for this experience, which makes Winter FancyFaire* stand out from any other show in the space.

Sponsorship includes:

Recognition in pre-show, onsite and post-show materials, access for one company representative in the area at a time, ability to place literature in designated space at the check-in counter, impact on the topics selected for collaboration. 

Investment: $25,000.00 

Availability: 1 

Deadline: Deadline for signage 10/30/25. 

Welcome new Specialty Food Association members and introduce them to all you offer! The new member party is where connections are made and business relationships grow. Meet the makers that are committed to long-term success at this elevated event, which will take place on Saturday evening, January 10, 2026, in the Gaslamp Quarter of downtown San Diego at a specially selected venue to be announced. (Opportunities may increase when venue is finalized.) 

Sponsorship includes: 

• Recognition on signage and invitation communications 
• Five customer invites available (must be registered to attend Winter FancyFaire*) 
• Three sponsor representatives permitted 

Investment: $7,500.00 

Availability: 3 

Deadline: Deadline for signage 10/30/25. 

Fancy Face-Off returns with increasingly stiff competition that draws a big crowd!

Four finalists "pitch" their product at this competition before a panel of industry experts and a live audience. Your sponsorship of this event puts you at the cutting edge of product announcements and trends. Buyers, retailers and makers of all experience levels are attracted to the stage to watch the winner take home $10,000! 

Sponsorship includes: 

• Recognition before, during and after the event in all communications 
• Verbal thank you and introduction of team members from their seats 
• Ability to place your product, or service brochure, in the green room 
• Photo with the Fancy Face-Off winner for social media promotion 

Investment: $10,000.00 

Availability: 1 

Deadline: Deadline for signage 10/30/25. 

It's the first FIRST NIGHT!

Be an integral part of the event that shapes Winter FancyFaire* 2026. You're having a party and everyone's invited. Be front and center as the entire community comes to meet new colleagues, greet old friends, play games, eat and drink. The crowd will be awed by our announcement of the SFA Trend of the Year, and you'll be featured right alongside.

First Night will be early in the evening of Sunday, January 11, 2026. 

Sponsorship includes: 

• Prominent feature displayed on venue's main screen 
• Recognition in ALL pre-show and onsite promotions 
• Other branded promotional opportunities developing 

Investment: $50,000.00 

Availability: 1 

Deadline: Deadline for signage 10/30/25. 

Be part of this special night! Fun and connections are on the menu for Winter FancyFaire*'s First Night. The entire community is included in this night to play games, listen to great tunes and be first to hear the Trend of the Year.

First Night will be early in the evening of Sunday, January 11, 2026. 

Sponsorship includes: 

• Logo displayed on main screen 
• Other branded promotions 
• Activation sponsorship (Options include games, music, food and drink) 

Investment: $5,000.00 

Availability: 5 

Deadline: Deadline for signage 10/30/25. 

A vibrant, corner-store-meets-premium-retail experience at Winter FancyFaire* will transform the spotlight showcases into a more engaging environment. Purchase space and provide product to be featured in front of attendees as they're making their booth-visit plans. The new-concept Spotlight Showcases will be professionally merchandised but still include the QR codes that bring buyers to you onsite and afterward. Don't miss this opportunity to be on the shelf! 

Investment: $350.00

Availability: 62

Deadline: 11/20/2025 

A vibrant, corner-store-meets-premium-retail experience at Winter FancyFaire* will transform the spotlight showcases into a more engaging environment. Purchase space and provide product to be featured in front of attendees as they're making their booth-visit plans. The new-concept Spotlight Showcases will be professionally merchandised but still include the QR codes that bring buyers to you onsite and afterward. Don't miss this opportunity to be on the shelf! 

Investment: $700.00

Availability: 50

Deadline: 11/20/2025

A vibrant, corner-store-meets-premium-retail experience at Winter FancyFaire* will transform the spotlight showcases into a more engaging environment. Purchase space and provide product to be featured in front of attendees as they're making their booth-visit plans. The new-concept Spotlight Showcases will be professionally merchandised but still include the QR codes that bring buyers to you onsite and afterward. Don't miss this opportunity to be on the shelf! 

Investment: $1,350.00 

Availability: 12 

Deadline: 11/20/2025

Few sponsors will be permitted to place signage inside the convention center, where the bulk of Winter FancyFaire* activities take place. Be among the few with messaging that drives traffic to your booth and drives orders beyond the show. Specific sizes and locations to be determined. 
Sponsorship includes: printing costs, production and labor. 

Investment: $15,000.00

Availability: 4

Deadline: Deadline for signage 10/30/25

Want to be first at the first show of the year? Put your brand on multiple entry doors to the San Diego Convention Center. Doors face hotel entrances and the city. Specific sizes and locations to be determined, cobranded with SFA.

Sponsorship includes: printing costs, production and labor. 

Investment: $25,000.00 

Availability: 1 

Deadline: Deadline for signage 10/30/25. 

Stand out on the map! This elevated Map Your Show listing package includes company information, company logo, 8 product photos or videos, floorplan corner peel, and priority placement. 

Investment: $1,595.00 

Availability: 20 

Deadline: No deadline 

Don’t get overlooked when attendees are planning their path through Winter FancyFaire*. This package includes your company information, logo and up to 4 product photos associated with your Map Your Show listing. 

Investment: $795 

Availability: 20 

Sales Deadline: No deadline 

Winter FancyFaire* participants want to make the most of their time at the event, and our wayfinding stations are relied upon to help them do just that. Align your brand with these technology-driven interactive kiosks offering interactive maps to navigate the exhibit floor, schedules with programs and education content, plus new products and sofi winners, and more. 

Sponsorship includes:

One kiosk and topper branded with your company logo and graphics 
Note: Image may not reflect actual station, subject to change 

Investment: $5,500.00 

Availability: 10 

Deadline: 11/20/2025 

Wayfinding stations help attendees navigate the exhibit floor, create schedules, and find new products. Advertise your company and products in the Rotating Banner Ads shown on kiosk home screen. 
Note: Image may not reflect actual station, subject to change 

Investment: $2,000.00 

Availability: 11 

Deadline: 11/20/2025 

Stand out with an Interactive Listing on the Wayfinding Stations, where attendees go for help making their way around Winter FancyFaire* — seeking the best path and the best programs for themselves. 

Sponsorship includes:

Company Logo and Video or Graphic Advertisement in sponsor icon on homescreen 
Note: Image may not reflect actual station, subject to change 

Investment: $2,000.00 

Availability: 20 

Deadline: 11/20/2025 

Keep attendees hydrated! When attendees refill their water bottle, your brand will be front and center. 

Investment: $10,000.00 

Availability: 4 

Deadline: Deadline for signage 10/30/25. 

If your Winter FancyFaire* is all about connections, brand our charging lounges to enjoy unique messaging opportunities and prime visibility. Charging Stations will vary in form from on-the-go kiosks to charging tables surrounded by soft seating. 

Investment: $10,000.00 

Availability: 2 

Deadline: 10/30/2025 

Customize the Hand Sanitizer Stations across the entire Winter FancyFaire* with your branding. This is a way to reinforce your brand daily in multiple areas as approximately 30 Hand Sanitizer Stations will be available at registration and high-traffic areas throughout the event. 

Sponsorship includes: 

• Fifteen Hand Sanitizer Stations 
• Company logo on back of 22"x28" sign holding dispenser 
• Dedicated staff to replenish as needed

Note: Image may not reflect actual station, subject to change 

Investment: $10,000.00 

Availability: 1 

Deadline: 10/30/2025 

Maximize your reach with a sponsorship that features your brand on the registration confirmations and reminder emails. This is a great way to drive pre-show awareness among qualified attendees.

Sponsorship includes: company logo and link on registration website promoting sponsor, in registration confirmation emails, in registration reminder emails, in "Know Before You Go" email, on iPad for Badge Pick Up, banner ad on specialtyfood.com (two-month run), recognition on official show App. 

Investment: $5,000.00

Availability: 3

Deadline: 11/20/2025 

Target your messaging to thousands of exhibitor staff members, snagging attention in the days, weeks and months before Winter FancyFaire*.

Sponsorship includes: company logo and link on registration website promoting sponsor, in registration confirmation emails, in registration reminder emails, in "Know Before You Go" email, banner ad on specialtyfood.com (two-month run), recognition on official show App. 

Investment: $5,000.00

Availability: 1

Deadline: 11/20/2025 

Stand out from the crowd with an exclusive Splash Screen advertisement on the mobile app for Winter FancyFaire*. It's like putting your logo right in their pocket. You'll be seen by the masses each time they open or refresh the app.

Sponsorship includes: exclusive Splash Screen Advertisement* on the Fancy Food Show mobile app for iOS and Android. 

Investment: $15,000.00

Availability: 1
 
Deadline: 11/20/2025 

The official Winter FancyFaire* mobile app is an indispensable tool used by thousands of attendees at every Show. The app includes product/exhibitor search capability, booth listings, detailed event and education session listings, and more. Promote your brand or product with a mobile app banner ad that, once clicked, can redirect to an exhibitor detail page, a product detail page, or a specified URL. Banner ads rotate in position when the app is refreshed and certain pages are excluded from advertising. 

Investment: $2,000.00

Availability: 10

Deadline: 11/20/2025 

Reach attendees instantly with mobile app push notifications. This is a great way to promote a special event at your booth or on our event stages. App users must have push notifications enabled to receive messages. 

Sponsorship includes: one push notification during the Show. 30 characters for the title, 40 characters for the notification message, 200 words for the content of the notification. 

Investment: $3,500.00

Availability: 5

Deadline: 11/20/2025 

Publication bins are placed in common areas, and this sponsor may place their literature. Sponsor responsible for shipping and placement as assigned. 

Investment: $2,000 

Availability: 12 

Deadline: 11/20/2025 

We want to create sponsorships and activations at Winter FancyFaire* that benefit the entire ecosystem of attendees, exhibitors and sponsors. We would love to collaborate with you to bring an idea to life. 

Sponsorship includes: entertaining experiences, lead generating activations, special sampling outlets, CSR/charity give backs, small community meetups. 

Investment: Custom 

Availability: 5 

Deadline: Deadline for signage 10/30/25.