Cliffside Park, NJ (June 2, 2025) – Altro Food, the plant-based brand redefining Italian-inspired cuisine, is proud to introduce Plant-Powered Palooza — a new brand movement for flavor, wellness, and community. More than a campaign, Plant-Powered Palooza marks the beginning of a new chapter for Altro — one defined by seasonal campaigns, creative partnerships, and a commitment to bold flavor, clean ingredients, and community connection.
To kick things off, Altro is launching its first-ever Palooza season — a sun-soaked celebration of feel-good food and flavor-forward collaborations with like-minded brands. This summer-long activation includes weekly giveaways, creative partnerships, and exclusive content drops that spotlight the joy of summer eating done right.
Running now through Labor Day, the Palooza’s first season brings together better-for-you brands that share a passion for quality ingredients, sustainable choices, and culinary fun. From clean-label pantry staples to gourmet plant-based bites, the giveaways offer fans a chance to win a variety of products that are as good for the planet as they are for your plate.
This year’s Palooza features a powerhouse lineup of giveaway partners, including:
- Grown As* Foods / Seed Ranch – gourmet, plant-based mac & cheese and artisan hot sauces
- Jules Tomato Sauce – farm-fresh sauces made from the juiciest Jersey tomatoes
- Flavor Seed – organic, small-batch spice blends with serious flavor
- Pacific Pickle Works / People’s Provision – award-winning pickled veggies and pantry staples
- Your Italian Table – artisan pasta and authentic Italian cooking kits
Together with Altro, these brands are bringing fans the ultimate plant-powered prize packs — stocked with bold flavors, clean ingredients, and creative energy.
“Plant-Powered Palooza is more than a moment — it’s a movement,” said Dominique Debroux, VP and General Manager of Altro Food USA. “We want to inspire a more exciting, flavorful, and community-driven approach to plant-based eating. This summer of giveaways is just the beginning.”
Follow along all summer on Instagram (@altrofoodusa) for giveaways, event drops, recipes, and more Palooza programming.
About Altro
Altro is a plant-based food company inspired by Italian culinary tradition and committed to creating elevated, flavorful alternatives that never sacrifice taste or experience. Altro's mission is to deliver bold, satisfying meals made from high-quality, ethically sourced ingredients all powered by plants.
For more information, visit www.altrofoodusa.com.
Press & Sales Contact: Dominique Debroux, 917-721-4845, dominique.debroux@diemmefood.com
Web: www.altrofoodusa.com
TikTok: @altrofoodusa
Instagram: @altrofoodusa