ROCHESTER, NY – (May 6, 2025) Karma Sauce is over the moon in announcing the launch of its NEWEST hot sauce - Lift Off - at the 69th Summer Fancy Food Show, June 29-July 1, 2025 in NYC. (Booth 6114)
Lady Gaga, Bad Bunny, Bill Murray, Questlove and Lisa from White Lotus all loved Lift Off’s Thai Vibes on the latest season of Hot Ones. Lift off has an extremely approachable profile with moderate heat and irresistible, balanced notes of green chile, coconut, lemongrass, kaffir lime and Thai basil. Here’s what the stars think:
“Yummy. Really Good!” ~Lady Gaga
“Rica, Rica, Rica!” ~Bad Bunny
“It’s Actually Tasty. I’m Impressed!” ~Questlove
“It’s good. I like the taste of this one!” ~Bill Murray
“Mmmmmm! Mmmmm. Green Curry, I can feel it.” ~ Lisa from White Lotus
Lift Off is the latest proof of Karma’s commitment to bold global flavor—and another way we spice outside the lines. Lift Off joins other Karma Sauce global flavor SKUs like Holé Molé (deep Mexican chile & chocolate), HuHu Piña (warm Polynesian Pineapple), Curry Karma (mango tamarind South Asian spices) and Ghost Island (Caribbean/West Indies mango curry heat).
This incredible and unique new sauce is available at KarmaSauce.com as well as throughout the United States at Wegmans grocery stores and specialty shops.
About Karma Sauce
Karma Sauce, based in the Finger Lakes, is on a mission to redefine flavor by boldly crafting award-winning, handmade sauces that spark adventure in every bite. We believe in pushing boundaries, blending global flavors, and creating sauces that add depth and flavor without the hours of effort. With a commitment to freshness and creativity, Karma Sauce delivers condiments that inspire culinary exploration, one drop at a time. Featured on five seasons of the hit YouTube show Hot Ones and enjoyed by flavor seekers worldwide, our sauces are made for those who crave more. Karma Sauce began in 2010 when former NASA Space Engineer/Hampton Sous Chef, Gene Olczak, took an adventurous leap into the world of flavor. Ready to spice outside the lines? Explore our entire line-up at www.KarmaSauce.com.
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MEDIA CONTACT:
Vince Press
Hot Takes Lead
585-797-7275
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