All the value a traditional trade show delivers—and then some. Booking a booth at Winter FancyFaire* puts your product in the spotlight at the start of the year, just when the industry is looking for the new, the inspiring, the next big thing.


Showcase Your Products in New Settings

Exhibit and sample your way, both within your booth and beyond it. Choose the best settings for your products to shine and get in front of your target audience in new ways. 

Buyers’ Reception

As we welcome specialty food buyers to Winter FancyFaire*, we'll showcase outstanding exhibitor products in passed bites, drink selections, and other sampling opportunities to get your brand in front of decision-makers.
 

Click on each picture to learn more.

Spotlight Shoppe

Put your retail-ready products on full display in this reimagined discovery zone. With new options for showcasing your ideas and packaging, Spotlight Shoppe is your chance to show retailers that your product belongs on their shelf.

Campus Tasting Trail

We’re teaming up with local restaurants, retailers, and destinations in San Diego to curate showcases of exhibitor products for badge-holders to discover and taste – yours could be front and center! 

More Opportunities

With options for every goal and budget, discover new ways to get in front of buyers, maximize your visibility, and connect with your target audience during Winter FancyFaire*. Learn More

Get In the 2026 Trends Conversation

Be there as Winter FancyFaire* helps define what’s next in food through the 2026 Trend of the Year, the new sofi Awards, and more. 

Trend of the Year

Unveiled at the First Night Celebration

sofi Awards

Will you take home the Gold? Submissions are open now! Learn more.

Industry Outlook 2026

Be the First to see SFA’s latest research and projections.

Get Found by the Right Attendees

We've incorporated new technologies and are using data to help you meet with the right buyers, investors, and press, so you maximize ROI and ROT. 

Who Attends SFA Trade Shows?

Join Exhibiting Brands Including:

How Can Winter FancyFaire* Help Grow Your Business? 

Inquire About Exhibiting

Domestic Companies


Justin Melendez
Manager, Exhibits & Sponsorships
646-878-0122
[email protected]
Kevin McGhee
Manager, Exhibits & Sponsorships
646-878-0114
[email protected]
Reta Martin
Manager, Exhibits & Sponsorships
646-878-0135
[email protected]

International Companies and International Pavilions

Contact for non-U.S. based companies looking for information on SFA, including Fancy Food Show, membership, etc.

Mimo Boulefrakh
Manager, Global Accounts
646-878-0151
[email protected]


Partner Pavilions, Incubator Village and Sponsorships

Contact today to discuss corporate sponsorship opportunities and Partner Pavilions at our events.  

Sue Khawaja
Manager, Partnerships & Sponsorships
646-878-0115
[email protected]